Marketing-Glossar

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.

• .htaccess-Datei

a

• A/B-Test
• Absprungrate (Bounce Rate)
• ALT-Attribut

b

• Backlink
• Bad Neigborhood
• Bounce-Rate

c

• Call-to-Action (CTA)
• Canonical-Tag
• Crawler

d

• Domain Authority
• Domain Popularity
• Duplicate Content

e

• Echtzeit-Analyse
• Erwartete Klickrate
• Expired Domain

f

• Favicon
• Featured Snippet
• Footer

g

• Google Hummingbird
• Google Panda
• Google Penguin
• Googlebot

h

• Heatmap
• HTML
• Hyperlink

i

• Impressionen
• Index / Noindex
• Interne Verlinkung

j

• JavaScript
• Joomla
• JPEG

k

• Keyword
• Keyword Stuffing
• Keyword-Dichte

l

• Link Popularity
• Linktext

m

• Mobile Optimierung
• MySQL

n

• Native Advertising
• NoFollow / DoFollow

o

• OffPage-Optimierung
• OnPage-Optimierung

p

• PageRank
• Pay-per-Click (PPC)

q

• Qualitätsfaktor
• Query

r

• Ranking
• Rendering

s

• SERP (Search Engine Result Page)
• Sitemap

t

• Trust-Elemente
• TrustRank

u

• Universal Search
• URL-Struktur

v

• Vertical Search
• Viewport

w

• Webseite
• White Hat SEO

x

• X-Default
• XML-Sitemap

y

• Yahoo! Search – die Suchmaschine
• Yandex
• YMYL

z

• Zero Click Search
• Zielgruppe